A Guide On Corporate Video Production

Corporate videos provide you with a powerful medium to engage your target audience. They are highly engaging, dynamic, and shareable mode of communicating your message. The growth in smartphone usage and bandwidth speeds has increased the importance of corporate video production.

When corporate videos are tailor-made to a target audience, they can be almost as appealing as entertainment videos. Besides, a corporate brand message doesn’t need to be boring and drab. It can be creative, engaging, and involve storytelling while being professional.

So, what is corporate video production, what are its applications, what is the process, and how to create a great video and promote it? Find out in this guide.

What Is Corporate Video Production?

Corporate video production is an integral part of brand marketing and advertising. It can use a wide range of media for communicating messages to the target audience, shareholders, employees, and other stakeholders. It creates an opportunity for your business to promote itself and helps build credibility while becoming more familiar with customers. Effective corporate video production relies on the quality of your script.

How Is Corporate Video Used?

There are many different ways your business can benefit from corporate video production. You can create and use corporate videos for the following purposes:

i. Establishing Brand Awareness

The primary purpose of creating corporate videos is to build awareness about your brand, company, and products/services. How and where such a video is used will depend on the purpose and content. For example, corporate videos can be created and posted on social media to build brand awareness. Usually, short edits of the full-length videos are posted on social media. The full-length videos can be posted on your website.

ii. Growing Conversion Rates

Video content has long been found to be more effective than other forms of content in improving business conversion rates. Studies show that using videos on landing pages can boost conversions by up to 80%. When you create the right corporate videos, it can help send your conversion rates rocketing high.

iii. Build Trust

There are many reasons reason why videos are so great at boosting conversion rates. The most important one is that they help build trust in your brand. They also help build confidence in the notion that your products or services are worth it.

iv. Boost Visibility

Corporate video production also helps boost the visibility of your brand and products/services. It helps you achieve this across all the popular channels for promoting your videos. This includes:

• Social Media: Social media channels love video content more than any other medium. Social media users are much more likely to engage with your video content than on any other medium.
• Search Engines: Using corporate videos also boosts your search engine visibility. Google and other search engines love video content.

Creating corporate videos for your company is an exciting process. Using digital marketing to promote these videos can help generate tangible results for your business.

Types Of Corporate Video Production

There are different types of corporate videos and it is important to determine which one you will need to address your goals. This includes:

• Company Profile Videos: company profile videos can be beneficial for businesses that are new to a market.
• Promotional Corporate Videos: These corporate videos are created to showcase your products or services. They are meant to improve brand recognition and retain attention.
• Industrial Videos: Industrial corporate videos are usually focused on audiences in a specific industry. They are meant to provide information on the product/service to an audience that has more knowledge of the subject than the basics.
• Recruitment Videos: The purpose of talent recruitment videos is to drive new talent and skilled workers. They will usually reflect the culture and personality of your organization.

The other types of corporate videos include:

• Corporate event videos
• Internal communication videos
• Training videos
• Testimonial videos
• Corporate social responsibility videos

The Corporate Video Production Process

There are different steps or phases involved in the corporate video production process.

The steps involved in corporate video product include:

• Pre-production
• Production
• Post-production
• Distribution

The process will involve a team, with everyone being assigned a different part of the process. The project manager/client ensures all the steps take place as per the specifications. However, there is no standard format for the production of a specific type of video. Every corporate video production project is unique and will need a custom approach to address the specific goals and needs. Still, the key processes involved in the different phases are as follows:

• Pre-Production: You will create the story that you intend to tell. A script or outline will be created, often based on research. This is followed by determining the filming technique for the video.
• Production: This is the phase when you will start filming the corporate video.
• Post-Production: During this phase, you will be editing the recoded footage. You will be adding graphics, cutting out unwanted footage, and ensuring there is seamless continuity in the corporate video.

Top Tips For Corporate Video Production

If you want to leverage the above-mentioned benefits of corporate videos, it is important to create high-quality and engaging videos. It is recommended to follow these tips when creating your corporate videos for the best results.

i. Pick a Purpose & Matching Stories

Your business may require different corporate videos to serve different purposes. Some are meant to drive new customers and others to find new talent. Consider the purpose and find stories that can serve them and create videos around those stories. For example, employee testimonial videos can be great for finding and hiring new talent.

ii. Create a Plan

Once you have determined the purpose of your corporate video, you will need a well-thought-out plan. Address the following point when creating the plan:

• Who will be the people in your company who will play a role in the video?
• What will be the budget?
• What external resources will you need?
• What will be the timeline of the corporate video production?

When you have a plan, you will know what needs to be done to create your video. Corporate video, like any other video production effort, requires a team.

iii. Find the Right Stories

When looking for stories to support the purpose of your videos, you should look for the ones that can engage, connect, and/or entertain your target audience. Not all stories are equal. Some can be emotional, others can be funny, and others can have action. Use the right stories based on the purpose and message you want to send across.

iv. Quality Production Value

Your corporate videos should have quality, even when it is not expected to have Hollywood-level production quality. The key to ensuring decent quality production is to hire the right professionals with vast exposure to corporate video production.

Corporate Video Marketing Tips

A great corporate video will not be of much value if you don’t promote it well. It is recommended to use the following tips to promote your corporate videos:

i. Transcribe Your Corporate Videos

When marketing your corporate videos, it is important to realize that with so much content online, people tend to consume only those pieces of content they can relate to and understand more readily.

• Transcribe your corporate videos to make them easier to understand
• Transcription can help boost your target audience’s understanding
• It can also help boost your SEO, which can further help drive more traffic

ii. Get Testimonials or Build Social Proof

Most people will make a decision about a brand after checking reviews from others. There is more to social proof than testimonials. It can also include likes, votes, views, and comments on your videos. People are more likely to click on a video with more views or likes.

iii. Learn About Your Audience

When promoting your corporate videos, it is important to know who the target audience is. This requires conducting research and finding out the needs or problem areas of your target audience. This knowledge can then be used to create corporate videos that help connect with them.

iv. Have a Clear Subject

Whichever medium you use to promote your corporate videos, it is important to give a clear subject to your videos. This is important to grab the attention and interest of your targeted viewers, who are already getting exposed to so much more video content. Make the main subject clear at the start of the video to help the audience determine whether they should continue watching or not.

It is recommended to follow these tips to create and promote your corporate marketing videos. Corporate video production requires a high level of professional expertise. It is best to let the experts handle this aspect of your business. For more information and assistance on the subject, feel free to contact us at (213) 292-9270. You may also contact us and we will get back to you at the earliest.